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For more information, contact:
W. Brian Fiebig
Vice President, Marketing
(920) 739-3671, (800) 236-3671
-FOR IMMEDIATE RELEASE-
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Great Northern Corporation’s Consumer Packaging & Display
Wins Four “Design of the Times” Awards
APPLETON, Wis. Oct. 18, 2007—Great Northern Corporation’s Consumer Packaging & Display recently won four “Design of the Times” awards, including two gold and two silver awards, presented by P-O-P Times.
Entries were judged based on creativity in design and engineering, innovative use of materials, compatibility of the display with its retail channel, brand enhancement capabilities, and realization of sales and marketing objectives. Winners were announced Sept. 26, 2007 at the In-Store Marketing Expo in Chicago
Great Northern’s winning entries included:
- Gold: Walgreens® Holiday Fragrance Signage merchandises fragrances and hair products to build customer traffic and trigger impulse purchases during the holiday season. The display is unique because it promotes multiple brands. The majority of the components come pre-assembled. All elements are freestanding for ease of set-up.
- Gold: Gates/CarQuest® Wiper Stand is a permanent wiper display that is being used indoors and outdoors at service stations to increase impulse sales. Compact, weatherproof and mobile, the unit ships fully assembled and allows product to be viewed while the display door is kept locked.
- Silver: Willow Lane Candle-lite® Stand creates an inviting merchandising environment in a permanent display. The design can hold 260 lbs. of product while maintaining a small retail footprint. It is shipped knocked down and assembles in minutes. Sales from this display have surpassed all goals.
- Silver: Nintendo® Wario™ Master of Disguise Counter Display features an interactive selection wheel that is used to help consumers better understand the product. A direct offset printed foil litho mounted to corrugated is used to create dimensional impact. The entire display was pre-assembled for quick set-up.
Great Northern Corporation designs, manufactures and distributes packaging solutions and point-of-sale display programs for industrial, commercial and retail products. Its operations include Consumer Packaging & Display, temporary and permanent displays, point-of-sale packaging and fulfillment services; Commercial Packaging, corrugated and custom packaging; Laminations, VBoard® edge protection; and Rollguard, protective packaging systems for rolled and cylindrical products.
Headquartered in Appleton, Wis., Great Northern has operations in six states and 800 employees. More information is available at www.greatnortherncorp.com.
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